I’m Muhammed Nihal, a UAE-based Digital Marketing Specialist who combines strategy, creativity, technology and performance marketing to deliver measurable business growth. My expertise covers B2B technology marketing, SEO, paid advertising, lead generation, social media, content strategy, email marketing, analytics, conversion optimisation and web development.I work across the complete digital journey, from identifying opportunities and developing campaigns to building landing pages, analysing customer behaviour and improving performance. Using platforms such as Google Ads, Meta, LinkedIn, GA4, Search Console, SEMrush and CRM systems, I turn performance data into clear actions and stronger marketing decisions. What sets me apart is my ability to connect strategic thinking with hands-on execution, ensuring every campaign is creative, purposeful, trackable and built to perform.
I design connected digital journeys where SEO creates discovery, paid media accelerates reach, content builds trust, email nurtures interest, landing pages drive action and analytics reveals what to improve next. Every channel has a purpose, turning scattered marketing activities into one focused growth system.
Executed end-to-end SEO across keyword research, technical improvements, on-page optimisation and content, contributing to more than 105,000 users and 88,000 new users.
PAID MEDIA & LEAD GENERATION
Managed Google Search and Meta campaigns using intent-based targeting, bid optimisation, creative testing and CTR, CPC and CPL analysis to improve efficiency and lead quality.
ANALYTICS & CRO
Used GA4, Google Search Console and SEMrush to identify performance gaps, improve landing-page journeys and contribute to a 757% increase in key events.
EMAIL MARKETING & CRM
Created segmented and automated email campaigns in Campaigner, then managed leads, opportunities and follow-ups through Odoo CRM to support launches, events and conversions.
WEBSITE & CONTENT
Managed WordPress product pages, blogs, landing pages, social content and Google Business Profile to strengthen organic visibility, brand consistency and customer engagement.
WEB DEVELOPMENT & UX
Developed responsive client websites using Angular, TypeScript, Bootstrap and REST APIs, managing projects from requirements and interface planning through development and deployment.
Through continuous SEO, paid media, content and website optimisation, I helped strengthen a multi-channel digital ecosystem that recorded 284K active users, 262K new users and 292K sessions in GA4.
GA4 Website Performance
WEBSITE ANALYTICS • JUNE 2026
Managed and optimised targeted Meta Ads campaigns across B2B and B2C audiences, generating 568 messaging conversations at AED 0.91 each and 870 link clicks at AED 0.23 per click.
Meta Ads Performance
META ADS PERFORMANCE • 2026
Managed and optimised a targeted B2B Google Search campaign, generating 700 clicks from 13.7K impressions with a 5.11% interaction rate and an efficient average CPC of AED 3.26.
